Environment, installation, wallpaper.
Replacing the thing by its commercial representation is a phenomenon that seems to become general. In the TV discourse, the program has officially became an excuse for publicity that is the text, clearly said. Our environment then has to adapt and furniture objects of our daily lives replaced by their ratified representation. The attention time of each potential consumer being the true commercial value, information becomes free (web, newspapers), supported in all terms by publicity.
The Sample Flat is a housing, with all furniture so to say, on advertising wallpaper (pages of catalogues) that shows objects for living at best price.