Product Placement

Each artwork, in an exhibition context, provide its own publicity. The exhibition makes it public, but also gives it the opportunity to « show-off ». In the Entertainment context, giving publicness to a product became a current practice. The fusion between production and promotion is totally consumed.
Let’s end the logic system, by proposing an artwork that is the promotion of another in a museum or a prestigious collection. The promotional support artwork must borough stylistic lines of contemporary art, in its academic variant.

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